Beautifully blending art and photography, Prada’s Spring/Summer 2010 Lookbook is chock full of interesting illusions. While artfully displaying the clothes, Prada manages to carry you into a dream-like state, where the line between reality and fantasy are tastefully blurred.

“AMO glimpses the collection through a fractured cinematographic lens: contorted cityscapes, tropical traces, desolate architecture, illusory projections and palimpsests flicker like movie stills.”
Production
AMO / Rem Koolhaas
Ippolito Pestellini Laparelli
Artwork
Jeroen Koolhaas
Lok Jansen
AMO /Fausto Fantinuoli
Photography
Philip Meech
Layout
AMO

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