Social media for Doctors and Clinics
If you haven’t started video marketing yet, now is the time. With the effectiveness and popularity of videos on internet, Video marketing has become a must-have for every business.
Starting from 5000 EGP
Benefits of Video Marketing
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data.
- Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
- Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
- Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
- Video content account for an estimated 74% of all online traffic. Your customers love video. Would-be customers also love video, which means good video marketing can attract new visitors.
- Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.
- Four times as many customers would prefer to watch a product video, than read a product description.
- Do you like money? Then consider this: after watching a video, customers are 64-85% more likely to make a purchase.
Challenges of Video Marketing
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data.
Once upon a time, cost was a serious challenge to video marketing: The cost of equipment, editing software and, from an end-user’s perspective, the data cost of consuming online video.
Today, those challenges are mostly in the rear-view mirror. Yes, you still need some budget – good equipment, editing software and a delivery platform are more affordable than they once were, but they’re not free – and you do need a marketing team with experience in video, but these are all surmountable obstacles.
In fact, the biggest challenges of video marketing are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
What you will get ?
Here are what you get in our social media packages for doctors and clinics
4 Professional Videos
4 videos recorded in our In-house Video studio to be published weekly.
8 Professional Photos
8 Professional Photos shooted in our in-house photography studio to be used in social platforms as 2 new photos every week
Video Editing
Video editing and adding music for videos
Posts design
Design the posts and photos
Copywriting
Writing captions and needed copywriting for videos and posts
Publishing
Publish videos and posts in best times for engagement
Marketing
Create and Manage Facebook and Instagram campaigns
Reports
Monthly reports for content’s performance