WHERE IS PATRIZIA? Patrizia Pepe advertising campaign spring summer 2011

    The Florence fashion brand, in collaboration with TBWAItalia, has chosen to extend and develop the concept of its highly successful “Who is Patrizia?” campaign, this time asking the question “Where is Patrizia?”. The mysterious protagonist of the new campaign is on a long journey via a series of places whose identity is never […]

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Innovative Vision ConnectedDrive by BMW

  The German automaker created a cutting-edge two-place roadster called Vision ConnectedDrive. By the words of creators it is radical new roadster concept "presents the automobile as a fully integrated part of the networked world in both its design and technological innovations" as well as representing "the potential of current and future in-car technology for […]

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Beautiful And Original Product Designs

Successful product design manages to reveal useful functionality beyond its appealing form. No matter how excellent a design looks like, most customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has. Yet the key […]

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Modern Design: BMW Vision ConnectedDrive

BMW recently unveiled their latest concept, the Vision ConnectedDrive, a continuation of an idea that began in 2009 with the Vision EfficientDynamics. To demonstrate the automaker’s vision of the connected car of the future, BMW engineers created a triple layer of fiber-optic lighting, with each layer corresponding to one of three values — safety, comfort, […]

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