The Florence fashion brand, in collaboration with TBWAItalia, has chosen to extend and develop the concept of its highly successful “Who is Patrizia?” campaign, this time asking the question “Where is Patrizia?”. The mysterious protagonist of the new campaign is on a long journey via a series of places whose identity is never quite clear, leaving something behind wherever she goes: traces of her identity, clues to whet the public’s curiosity. The campaign uses the theme of the journey as a device for observing the various elusive personalities of the Patrizia Pepe woman from a movable viewpoint: as in the previous campaign, her face remains always hidden.
Website: http://www.patriziapepe.com
